About Me
I’ve been a professional Marketing Strategy Consultant since 2019 with over 10 years of solid agency experience. I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. When you work with me, you should expect a collaboration with transparency and consistency. Want to learn more? Contact me today for an initial consultation.

Client Reviews
You Can Take Their Word for It
"Ayu has been a part of many of our most important wins over the last 6 years. From branding to strategy, social to creative- she has a knack for connecting the dots & finding the secret sauce to any brief. She joined LOKi as our social media lead & quickly grew to be our head of strategy. She is a great team player & lots of fun to work with. Her time as an entrepreneur, building her own brand has only broadened her perspective & skillset. Ayu provides a powerful combination of business strategy, market insight, social media know-how & creative ideation."
Weng Leong Loke - Founder at LOKi
"Ayu was my best hire in Malaysia!! Clients loved her and she's great to work with. She's a strategic thinker, creative problem solver and just an all-round awesome person."
Liam McCance - Former Country Manager, Malaysia at Vocanic.
"Extremely professional to work with. We had an opportunity to work together on our brand guide. Ayu spent time to truly understand the company's direction and research about the macro situation. Follow on with sharing her solutions and constant engagement with our teams on implementation and also mindset towards the implementation. Responsive and able to cover overall aspects and timeline really well. Great person to be working with!"
Keek Wen Khai - Co-Founder / CEO at LiveIn
"Ayu is extremely professional and a pleasure to work with. I enjoyed working with her because she takes a lot of time to understand our situation to find out what is needed before sharing her thoughts. The solutions offered are very practical and easy to implement. A great deal of her work involves shaping the management's mindset which helps us understand the suggested changes better."
Johann Sze - Former Country Manager, Malaysia at LiveIn (previously known as HostelHunting)
"I’ve benefitted from Ayu’s creative problem solving skills, calm character and tireless work ethic to ensure a clients vision into reality. Ayu was directly responsible to bring our brand to life through our digital communication plans and social media strategy. Her main task was to generate traffic and top of mind awareness for a brand in an especially delicate and challenging dark marketing landscape. Ayu brings with her vast experiences in digital strategy and her ability to execute her plans has ensured that our brand was the leader in its category in brand desirability."
Terence Tan - Former Senior Brand Manager at Moet Hennessy Diageo
- 1-on-1 Coaching on how to build a solid Digital Marketing Strategy.
4 hr 700 Malaysian ringgits - Consultation and advisory work on Digital Marketing.
1 hr 30 min 300 Malaysian ringgits - Going beyond your logo to help you drive new leads and grow.
1 hr 30 min Starting at RM2,000 - Foundation Consulting & Strategy Building Suitable For Startups or SME
1 hr 30 min Starting at RM4,000
Brands I've Worked On
Partnerships and Projects

LiveIn
Rebranding and Digital Marketing Strategy

TNG Digital
Social Media Content Strategy

Uniqlo Malaysia
Social Media Content and Campaign Strategy

Hennessy
Social Media Content and Campaign Strategy

Mustela
Social Media Content Strategy

Bioderma
Social Media Content Strategy

Sustagen
Digital Marketing Strategy

L'Oreal
Social Media Content Strategy for YSL Beauty. Campaign Strategy for Maybelline.

Maxis
Social Media Content Strategy

Hotlink
Social Media Content Strategy